Handmade & plant-based so you can smell wonderful!
Our Soap Makeries are where we help make life smell wonderful, one plant-based, hand-crafted product at a time!
Learn More
Party with Buff
Make memories & custom Mini Bath Bombs with friends, family, & co-workers! From a Kids Birthday Bash, Ladies Night Out, to Custom Events, we’ve got you covered with Buff Events!
Book a PartyHandmade & plant-based so you can smell wonderful!
Our Soap Makeries are where we help make life smell wonderful, one plant-based, hand-crafted product at a time!
Learn MoreParty with Buff
Make memories & custom Mini Bath Bombs with friends, family, & co-workers! From a Kids Birthday Bash, Ladies Night Out, to Custom Events, we’ve got you covered with Buff Events!
Book a Party
Purchase Type
Standard shipping
Available - Free shipping on orders over $95
Arrives in 5-7 Business Days
Free Store Pickup
Available at 175 stores, including Alexandria, LA
Select at checkout. Ready today if ordered by noon
Packaging might vary slightly.
Overall rating: 4.7947574 / 5 from 8507 reviews.
Alter Ego Laundry Soap is praised for its effective cleaning, fresh scent, and soft clothes. Customers appreciate its natural ingredients and long-lasting fragrance, though some have concerns about shipping costs.
Review topics: ["size","fragrance","quality","issues","feel","ingredients","husband","scent","value","skin","packaging","service","look","amount","clothes","price","container","customer service","residue","works","aroma","oil","compliments","shipping","favorite","jar","softness","use","daughter","difference"].
"The cleaning efficacy of the detergent is very good. A scoop can clean a large load of clothes or towels. The fragrance of the detergent is great. The fragrance has been used as the indicator and reminder to do the laundry. It could last almost 5-7 days, good for me to do the laundry once a week-ish. A bonus is the plastic bottle/container. One can bring a container to refill in the store."
"The Island Nectar has a really nice tropical scent inside the container, but once the laundry load is finished drying, it loses a lot of its floral scent. Based on my experience with the Narcissist scent staying true to its initial scent, I had high hopes that Island Nectar was going to be a great summer option. I was disappointed that the scent that is left on items washed in Island Nectar is nothing like the initial scent."
"Great laundry soap! I’ve been using it for a few years. My clothes always come out clean. That says alot because our water is extremely hard & the ph is high alkalinity. I also use vinegar in the last rinse cycle instead of brand name clothes softener. I’m impressed with Buff City Soap. BTW, Good morning Sunshine smells great - fresh scent."
"I love this laundry soap! It washes your clothes well & with no clumps. The smell is light & wonderful. I usually order my products form online, they do great to get it delivered fast. Would highly recommend ordering today!"
"I used to have little bumps on my arms which I later found out was a sign of eczema I've started using this laundry detergent for going on a year and a half now and all those bumps are gone and it smells amazing and a little goes a long way so people might think it's a little expensive but it lasts longer than regular laundry detergent."
"Love the scent and assurance of the eco-friendly product. Fantastic customer service, friendliness and outstanding knowledge of variety of scents and availability."
"I loved the smell of the soap when I bought it from Buff City in Florida. I'm in Massachusetts now and ordered it thru the mail and it has hardly any smell. That goes for the laundry soap, extra scent booster, hand soap, and the bar soap. I will continue using it as long as I buy it from the store. I will NOT order it by mail ever again."
"Items were packaged and shipped carelessly. Two busted plastic bottles, ruined dryer balls, yet the laundry soap was still in tact. Items arrived at our vacation place too late. Told a friend there to use the laundry soap if she wanted."
"Love the scent. My clothes smell so good after washing them with your laundry detergent. So far I love Cotton Fresh & Good Morning Sunshine the best!! ♥️♥️"
"This laundry detergent smells amazing!! Not only that, but it cleans better than something that smells that good! The small amount needed makes this an excellent value. I cant wait to try other products!"
Add your favorite hand-crafted plant-based products to your cart and choose pickup at checkout.
We’ll send you an email when your order is ready for pickup. Head to the Makery with your confirmation email.
It’s time to smell wonderful! Follow the instructions in your confirmation email to verify your order and pickup your items.
