Handmade & plant-based so you can smell wonderful!
Our Soap Makeries are where we help make life smell wonderful, one plant-based, hand-crafted product at a time!
Learn More
Party with Buff
Make memories & custom Mini Bath Bombs with friends, family, & co-workers! From a Kids Birthday Bash, Ladies Night Out, to Custom Events, we’ve got you covered with Buff Events!
Book a PartyHandmade & plant-based so you can smell wonderful!
Our Soap Makeries are where we help make life smell wonderful, one plant-based, hand-crafted product at a time!
Learn MoreParty with Buff
Make memories & custom Mini Bath Bombs with friends, family, & co-workers! From a Kids Birthday Bash, Ladies Night Out, to Custom Events, we’ve got you covered with Buff Events!
Book a Party
Purchase Type
Standard shipping
Available - Free shipping on orders over $95
Arrives in 5-7 Business Days
Free Store Pickup
Available at 186 stores, including Alabaster, AL
Select at checkout. Ready today if ordered by noon
Packaging might vary slightly.
Overall rating: 4.793285 / 5 from 8935 reviews.
Alter Ego Laundry Soap is praised for its effective cleaning, fresh scent, and soft clothes. Customers appreciate its natural ingredients and long-lasting fragrance, though some have concerns about shipping costs.
Review topics: ["size","results","quality","issues","feel","skin","packaging","scent","look","clothes","fragrance","price","ingredients","container","customer service","shipping","residue","aroma","amount","soap","husband","oil","compliments","detergent","favorite","value","formula","cleans","jar","liquid"].
"I love, love, love the smell of this! My only complaint is that the smell doesn’t stay on my clean clothes as long as it used to. I don’t know if the formulation has changed, or not, but I used to be able to take something out of my closet that I hadn’t worn for months and still be able to smell the fragrance, but now it doesn’t last nearly as long."
"It’s smells great. I’m very bummed with customer service. I purchase laundry soap online and it was advertised as BOGO. Well after checkout it did not take the discount off my final price. I reached out via email to their customer service, sent a picture as proof of BOGO advertised, and they said “sorry”. They did not honor their mistake and just left it as that. The product smells decent but I would think twice to buy if you you ever needed customer service help."
"I am very picky with the smell of my clothes so I’m so happy I found White Jasmine detergent, I love it!!! Not only does my clothes smell amazing but the wash room and my walk in closet do too!"
"White jasmine is my new favorite scent and I love to wear clothes washed with this fragrance. I use the scent booster and dryer balls also. I use the multi-surface cleaner to make my house smell like white jasmine as well."
"absolutely Love the scent and I have received so many compliments on the smell. My clothes look great !!! I am so pleased and will recommend this to anyone I know"
"Not thrilled with the BOGO offer. Thought I was picking out my 2 scents. They combined it as 1 package of soap and never got to take advantage of the sale. On top of that all the stores in my area closed so buying on line is my only option. Therefore I did not receive the BOGO and I had to pay almost 10.00 for shipping. 30.00 for a detergent that leaves white spots on my black clothes is not great. We have other all natural soaps in my area that I may have to get my soap from."
"I was happy to see a discount price of $15 for the laundry detergent. On arrival the tub was a small version of what I’m used to buying in the store. So it was not really a discount price it was just a smaller tub of detergent. Disappointing."
"I love Narcissist laundry soap, but I am not a fan of Aqua Spa. I like the way it smells in the tub, but not the way it smells on my clothes after washing with it. It's odd that all scents have a 4.8 rating and all reviews are mixed together. It would be more helpful to have reviews separated by scent/product."
"I absolutely love the Buff City laundry soap and especially the Narcissist fragrance. I’ve had numerous compliments from people wondering why I always smell so fresh and clean🩷"
"Love this stuff! I have bought it in the soap, dish soap, boosters, and car freshener. I am trying to get my parents who own and appliance store in Driver, VA to become a store to sell Buff City. Appliance Service Solutions sells Speed Queen and Frigidaire washers and dryers in a small town, and I think Buff City would be a great addition to the store! We are on out 4th canister of powder. We want to wash all the things in this stuff!"
Add your favorite hand-crafted plant-based products to your cart and choose pickup at checkout.
We’ll send you an email when your order is ready for pickup. Head to the Makery with your confirmation email.
It’s time to smell wonderful! Follow the instructions in your confirmation email to verify your order and pickup your items.
