Franchising with Buff

Join us in helping make life smell wonderful — one handmade, plant based soap at a time!

Why Buff History Process Apply

Our Mission

TO MAKE LIFE SMELL WONDERFUL, ONE PLANT BASED, HAND-CRAFTED Product at a time

We are optimistic, creative, focused, self-starters with an empathetic, guest service mindset.

Belonging

We are one team, one brand - Buff City Soap!

We create joy in everyday life one product at a time!

Joy

We have good clean fun in the office and in the Makery every day.

We are resourceful, innovative, and find ways to achieve our goals

Resilience

We believe we can, so we will!

We believe safety must be at the forefront of our decision making.

Safety

We work safely, we make safely.

What Makes Buff Unique

Handmade Daily

Our soaps are handmade daily with simple ingredients and wonderful scents! This gives our guests a plant based clean they can trust without any parabens or phthalates.

A Truly Unique Experience

Scent customization is unique to our Soap Makeries! Guests can partner with a Soap Maker to create a one-of-a-kind scent that can be added to most of our products within minutes!

Laundry Soap Plus

Epsom Salt Soak

Body Lotion

Soap Bars

Candles

Laundry Soap

Body Mist

Foaming Hand Soap

Laundry Scent Boosters

Bath Bombs

Laundry Soap Plus

Epsom Salt Soak

Body Lotion

Soap Bars

Candles

Laundry Soap

Body Mist

Foaming Hand Soap

Laundry Scent Boosters

Bath Bombs

Laundry Soap Plus

Epsom Salt Soak

Body Lotion

Soap Bars

Candles

Laundry Soap

Body Mist

Foaming Hand Soap

Laundry Scent Boosters

Bath Bombs

Laundry Soap Plus

Epsom Salt Soak

Body Lotion

Soap Bars

Candles

Laundry Soap

Body Mist

Foaming Hand Soap

Laundry Scent Boosters

Bath Bombs

Laundry Soap Plus

Epsom Salt Soak

Body Lotion

Soap Bars

Candles

Laundry Soap

Body Mist

Foaming Hand Soap

Laundry Scent Boosters

Bath Bombs

Laundry Soap Plus

Epsom Salt Soak

Body Lotion

Soap Bars

Candles

Laundry Soap

Body Mist

Foaming Hand Soap

Laundry Scent Boosters

Bath Bombs

Laundry Soap Plus

Epsom Salt Soak

Body Lotion

Soap Bars

Candles

Laundry Soap

Body Mist

Foaming Hand Soap

Laundry Scent Boosters

Bath Bombs

Share the Buff Love

We love our products & so do our guests! Check out what they have to say!

“I want to share it with all my friends.”

“I’m hooked. I love this laundry detergent. Not only does it smell amazing but it makes my clothes and bedding feel so soft without weighing them down with added ingredients. I got this as a gift and thought it was an odd gift idea. Now I know! I want to share it with all my friends.”

Stephanie S.

“This product has such a beautiful scent”

“This product has such a beautiful scent and the softest you’ll ever feel after your bath. I will buy this product regularly for myself and as gifts to others.”

Teresa M.

“Worth every penny!”

“This candle is absolutely perfect! Worth every penny! Smell is fresh and clean, burns evenly and every candle from now on is bought from Buff City [Soap].”

Emilee P.

Omnichannel Approach

Shop in-store

Our products are handmade daily in our Soap Makeries by expert Soap Makers. This way guests can see what goes into our products and onto their skin. Stop by & experience the Makery Magic firsthand as you shop our 30+ scents.

Shop online

Wonderful smells are just a delivery away! Every order is made and shipped from a Makery, giving our guests the opportunity shop their favorite handmade, plant based products no matter which state they live in.

Buy online, Pickup in-store

Our newest & most convenient way to shop! Buy Online, Pickup In-store allows our guests to shop all their favorite scents from home and pickup their order at a preferred store for free.

A Very Buff Beginning

2013

Buff City Soap is founded in Bartlett, TN with the goal of creating plant based soaps that are made with simple ingredients.

First Grand Opening Celebration

2014

The first Buff City Soap store opens, originally called Bartlett Soap Company, with a focus on handmade, plant based, & customizable soaps

Expanding to New States

2016

Buff City Soap’s rapid expansion starts outside of its home state with a new location in Olive Branch, MS.

Entering the World of Franchising

2017

Buff City Soap starts franchising to accelerate growth and meet consumer demand. Five franchise locations are opened with more Soap Makeries in development.

Taking Buff to New Heights

2019

Capital investments by Guideboat and Crux Capital add fuel the next phase of Buff City Soap’s rapid expansion.

Freshening Things Up

2020

Buff City Soap unveils a new look with updated branding, visual merchandising, and a trademarked “Soap Makery” area, where products are handmade daily in front of our guest’s eyes.

Rapid Growth in 3… 2… 1…

2021

Capital investment by General Atlantic helps propel Buff City Soap’s continued growth and expansion.

New Makery Milestone Achieved

2022

Buff City Soap celebrates the opening of its 250th Soap Makery — just 5 years after opening its first franchised location.

More Than Just Soap

2023

Buff City Soap is now known for its rapidly growing home business, including top-selling Laundry Soap and Candles.

Buff in Every Room

2024

Buff City Soap continues its new product expansion by launching plant based Liquid Laundry Soap, Body Lotion, Foaming Hand Soap, & more.

240+ SOAP MAKERIES

We continue to grow while introducing more guests to our plant based soap!

30+ States

We are expanding across the country while sharing wonderful smells along the way!

45+ Franchisees

We have a dedicated group of franchisees all working towards one goal of having Buff in every room!

SOAP MAKERIES

States with Soap Makeries

States without Soap Makeries

Headquartered in Dallas, TX

Our Support Center is filled with people who are passionate about the Buff brand and dedicated to the success of our franchisees.

Soap Makery

Bath Bomb Making

Buff City Soap Exterior

Soap Shaving

Soap Makery

Body Butter Making

Buff City Soap Exterior

Product Making

Soap Makery

Soap Cutting

Soap Makery

Bath Bomb Making

Buff City Soap Exterior

Soap Shaving

Soap Makery

Body Butter Making

Buff City Soap Exterior

Product Making

Soap Makery

Soap Cutting

Soap Makery

Bath Bomb Making

Buff City Soap Exterior

Soap Shaving

Soap Makery

Body Butter Making

Buff City Soap Exterior

Product Making

Soap Makery

Soap Cutting

Soap Makery

Bath Bomb Making

Buff City Soap Exterior

Soap Shaving

Soap Makery

Body Butter Making

Buff City Soap Exterior

Product Making

Soap Makery

Soap Cutting

Soap Makery

Bath Bomb Making

Buff City Soap Exterior

Soap Shaving

Soap Makery

Body Butter Making

Buff City Soap Exterior

Product Making

Soap Makery

Soap Cutting

Soap Makery

Bath Bomb Making

Buff City Soap Exterior

Soap Shaving

Soap Makery

Body Butter Making

Buff City Soap Exterior

Product Making

Soap Makery

Soap Cutting

Soap Makery

Bath Bomb Making

Buff City Soap Exterior

Soap Shaving

Soap Makery

Body Butter Making

Buff City Soap Exterior

Product Making

Soap Makery

Soap Cutting

There are many opportunities to open a Makery here.

Open Availability

Some Availability

Minimal Availability

Pending State Registration

Investment & Qualifications

Owning a Buff City Soap takes an entrepreneurial mindset, a determined spirit, & a passion for creating handmade, plant based goodness every single day.

Ready to embark on this journey of wonderful scents? Below are a few things we’re looking for in our future franchisees!

ESTIMATED INITIAL INVESTMENT

Type Low High Initial Franchise Fee $50,000 $50,000 Construction and Leasehold Improvements $42,860 $310,000 Rental Expenses $40,000 $200,000 Interior and Exterior Signs $18,000 $30,000 Furniture and Fixtures $62,500 $150,000 Equipment $6,844 $50,000 Smallwares $1,800 $3,500 Architects and Engineering $5,750 $20,000 Other Professional Fees (Accountant/Lawyers/Business Advisors) $1,000 $20,000 Opening Inventory $20,000 $120,000 Opening Supplies $9,000 $15,000 Computers, Software, Telecommunication, Networking, Security $5,775 $20,000 Training and Pre-Opening Expenses $21,274 $33,591 Pre-Opening Labor $18,992 $26,194 Insurance $8,132 $9,139 Deposits and Permits $2,000 $25,000 Market Introduction Budget $15,000 $40,000 Utility Deposits $0 $5,000 Security System $1,000 $5,000 Lease Deposit $1,500 $25,000 Miscellaneous Expenses $1,000 $25,000 Additional Funds - 3 Months $63,000 $96,000 Total $395,427 $1,278,424

Please note that this information was taken from Item 7 of the 2024 Franchise Disclosure Document (“FDD”) issued on June 27, 2024. Please refer to the FDD for more information on each line item outlined above.

Evaluation Process

Pre-Qualification

A Buff City Soap representative will contact you about your interest, give you an overview of Buff City Soap, and answer any questions you may have.

Franchise Application

You’ll complete a brief document to better gauge your business background, financial capability, management skills, goals, and interests.

Franchise Disclosure Document

The FDD is required by law to be delivered by every franchisor. This document includes all information critical to owning & operating a Buff City Soap. You will have this document for at least 14 days prior to signing.

Discovery Day (Optional)

We invite you to join us at our Soapport Center in Dallas, TX to meet our team in person. We’ll also conduct store tours and make soap together!

Executive Committee Approval

Our leadership team will review your application. Once approved, we’ll gather all legally required information to draft your Franchise Agreement and then the parties can sign.

Build your Buff City Soap

Once you sign your Franchise Agreement, the site selection process begins. After site selection, you’ll begin building your own Buff City Soap!

Frequently Asked Questions

Why should I invest in a Buff City Soap Franchise?

Investing in a Buff City Soap franchise means joining a unique Makery concept, commitment to plant-based products, and experiential retail model create a strong, differentiated business opportunity.

Top Reasons to Invest in Buff City Soap

Proven & Scalable Business Model – Buff City Soap offers a streamlined operational model designed for efficiency.
Exclusive Handmade Products – Our products are handmade daily in-store, offering a level of freshness and customization that sets us apart from mass-produced brands.
Multiple Revenue Streams – Franchisees benefit from diverse sales sources, including:
- Retail Sales (soap, skincare, bath, home products)
- Customizable & Personalized Products
- Loyalty Programs
- Private Events & Soap-Making Parties
Comprehensive Training & Ongoing Support – Our franchisees receive world-class support, including:
- Site selection
- Comprehensive training (pre-opening & ongoing)
- Grand opening marketing & local store promotions
- Field operations & business coaching
Strong Brand Identity & National Marketing Support – Buff City Soap has built a loyal customer following through digital marketing, brand storytelling, and community engagement, giving franchisees a powerful brand presence.
Sustainable & Eco-Friendly – Our commitment to plant-based, cruelty-free, and eco-conscious products aligns with today's consumer values, helping drive long-term customer loyalty.

What type of pre-opening support will I receive?

Before you open your Buff City Soap Makery, we provide extensive guidance to set you up for success, including:

Site Selection Support – Assistance in evaluating and approving your chosen location based on key success factors.
Store Build-Out & Design – Access to our proprietary store layout, décor guidelines, and vendor recommendations
Initial Training – A mandatory corporate training program (up to 7 days) at our headquarters and a Buff City Soap Makery
Pre-Opening Training – Up to 7 days of hands-on training at your Makery, covering operations, guest services, and production
Marketing Support – A pre-opening marketing plan and templates to generate buzz before launch.

What type of opening support will I receive?

Buff City Soap provides a structured opening process to ensure a smooth launch:

Opening Team Assistance – Up to 21 days of on-site support from our Opening Team, including additional training before and after launch.
Initial Inventory & Supply Chain Support – Assistance in ordering and managing inventory before opening.
Technology & POS System Setup – Guidance on setting up our required technology systems.
Grand Opening Marketing – Assistance in executing a marketing plan to maximize your launch impact.

What type of ongoing operational support will I receive?

Our support doesn’t stop after you open. We continue to provide:

Field Support & Business Coaching – Regular check-ins and visits to assess performance and provide recommendations
Ongoing Training & Development – Access to refresher courses, regional training.
Marketing & Brand Development – National and regional advertising, social media campaigns, and local store marketing guidance.
Product & Supply Chain Support – Continuous updates on new products, vendor relations, and supply chain enhancements
Technology & Business Tools – Regular updates to POS, inventory management, and other digital tools.

What is the initial investment to open a Buff City Soap franchise?

The estimated initial investment ranges from $395,427 to $1,278,424, which includes franchise fees, equipment, build-out costs, inventory, and initial marketing among other things.Please note that this information was taken from Item 7 of the 2024 Franchise Disclosure Document (“FDD”) issued on June 27, 2024. Please refer to Item 7 of our FDD for more information.

What is the typical length of time to open a Makery?

The timeline for opening a Buff City Soap Makery is up to 12 months from the date the Franchise Agreement is executed. The process can be influenced by several factors, including: site selection, site acceptance, making any necessary financial arrangements, obtaining required permits, designing the space, leasehold improvements, store buildout, ordering the equipment and inventory, hiring employees, and completing necessary training.

Does Buff City Soap offer financing?

We do not provide direct financing, but we can recommend third-party lenders who specialize in franchise financing.

Can I buy multiple franchises?

Yes! Buff City Soap offers multi-unit development opportunities for qualified candidates. If you're interested in owning multiple Makeries, you can sign an Area Development Agreement, which allows you to open and operate multiple locations within a designated territory.

As a multi-unit franchisee, you will be required to meet a development schedule to ensure timely expansion. The total investment for multiple locations will vary based on the number of stores you commit to opening.

If you're considering a multi-unit investment, our team will provide additional guidance on financing, territory availability, and operational support to help you scale successfully.

What is the average store sales volume?

Buff City Soap does not make financial performance representations in the Franchise Disclosure Document (FDD). According to Item 19 of the FDD, the company does not provide information on average store sales volume or future financial performance of franchised or company-owned locations.

For a clearer picture of average store sales volume, prospective franchisees should conduct thorough due diligence, including:

Speaking with existing franchisees.
Reviewing industry benchmarks for similar retail franchise concepts.
Assessing local market demand and operating costs in your chosen territory.

What financial requirements are there to become a Buff City Soap franchisee?

Buff City Soap is looking for franchise partners who are passionate about customer experience, retail operations, and community engagement. While prior franchising or retail experience is beneficial, it is not required. Here are the key financial qualifications:

Minimum Net Worth: Typically, $1,000,000+ (varies based on the number of locations you plan to develop).
Liquid Capital: At least $500,000 to cover initial investment costs and working capital.
Creditworthiness: A strong financial background and ability to secure financing if needed.

What business & operational experience do I need to become a Buff City Soap franchisee?

Retail, Hospitality, or Business Ownership Experience: While not required, prior experience in customer-facing industries is a plus.
Multi-Unit or Franchise Experience (Preferred for Area Developers): Those looking to open multiple locations should have a history of managing multi-unit businesses.
Commitment to Hands-On or Strategic Management: Whether you operate the store yourself or hire a management team, you must be actively involved in overseeing operations.

What personal & leadership qualities should I have to become a Buff City Soap franchisee?

Passion for the Buff City Soap Brand – A commitment to delivering high-quality, plant-based products.
Strong Customer Service Focus – Ability to create an engaging retail experience.
Entrepreneurial Mindset – Willingness to follow a proven system while bringing local market expertise.

Ready to own a Makery?

Get started by requesting franchise information.

This website and all information located on this website is not an advertisement or offer to sell a franchise and is for information purposes only. Any offer of a franchise from us can only be made directly by us (or our representatives) outside of this website and with delivery of a franchise disclosure document as required by federal and some state laws. Certain states in the United States regulate the offer and sale of franchises within their respective states. Registration states include California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin (“Registration States”). We will not offer or sell any franchises to any residents of any Registration State until we have filed and received approval of our franchise disclosure document from that specific Registration State, or we have received an exemption from registration in that state. If you are a resident of any Registration State or any state that requires approval of our franchise disclosure document, then you will not be offered a franchise until we can deliver to you a franchise disclosure document that has been registered and approved according to the laws of your state, or we have received an exemption from registration from your state.

For New York residents, no franchise is sold in New York by or on behalf of us until the offering has been registered and declared effective and our franchise disclosure document has been delivered to the offeree before the sale in compliance with Article 33 of the General Business Law, the New York Franchise Act, or we have received an exemption from registration.

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If you are a resident of a country outside of the United States that regulates the offer and sell of franchises, then we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in your applicable jurisdiction.